Giving Customers What They Want: Innovative Product Development with Sun Life Financial and Scotiabank

TORONTO: Canadian leaders to share strategies on increasing customer satisfaction through innovative product development, Wednesday, May 11th10:00 AM EDT

As Canadian insurance carriers continue to place greater primacy on the needs of customers, all aspects of the insurance business are increasingly being viewed through the prism of customer-centricity. In contrast to the more traditional ‘one-size-fits-all’ approach, insurance carriers now agree that innovative product development represents a potent vehicle for delivering greater customer satisfaction, with modern insurance products becoming increasingly bespoke and tailored to fit the diverse needs, preferences and lifestyles of today’s consumers.

Join Insurance Nexusfor the live webinar, “Achieve Greater Customer Engagement, Retention and Satisfaction with New Product Development”, Wednesday, May 11th 10:00 AM EDT

Insurance Nexus will be joined by Anna Foat, Director Digital Transformation Officer, Sun Life Financial and Fernando Moreira, SVP Global InsuranceScotiabank to share perspective on increasing customer engagement, satisfaction and retention through innovative product development.

The webinar will explore strategies across the product development process, including:

  • Reframing to Prevent Risk: Uncover how the rise of IoT, sensors and real-time data exchange can shift the insurance conversation to engaging customers around risk prevention
  • Customer-Driven Product Development: How to flip your product development process on its head, underwriting from customer lifestyles first and risk second
  • Delivering a Better Product Experience: Identify how your product experience, from research to purchase and claim to renewal can be streamlined and transformed to meet customer expectations


Register for the webinar here and you will be sent the recordings once the webinar has run

This webinar is being run in association with Insurance Nexus’ upcoming Connected Insurance Canada Summit. The conference, which will welcome over 350 senior insurance executives from analytics, business and product teams, will take place on September 10thand 11th, 2019, at the Toronto Marriott Downtown Eaton Centre Hotel, Toronto, Canada. For more information about this, and other Insurance Nexus events, please visit the website: or contact Ira Sopic directly.


Ira Sopic

Project Director

Insurance Nexus

T:+ 44 (0) 207 422 4363

T:+1 800 814 3459 ext 4363

E:[email protected]




About Insurance Nexus

Situated between London’s Silicon Roundabout and the City, Insurance Nexus is at the innovative heart of an industry undergoing significant disruption and innovation. Insurance Nexus is the central hub for insurance executives. Through in-depth industry analysis, targeted research, niche events and quality content, the team provides the industry with a platform to network, discuss, learn and shape the future of the insurance industry.


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