Page 88 - Cyber Defense eMagazine RSAC Special Edition 2025

Why Should Enterprise Tech Buyers Care?

Now that you know what next-generation data protection is vs traditional / modern data protection
schemes, the next question is: why should you care?

The answer revolves around your gaining leverage over cyber attackers by taking a cyber focused,
recovery-first approach, which will enable you to get your data back in as quickly as the snap of your
fingers. Literally! We have publicly recovered >2 PB of data in ONLY four seconds. Now that is a
Recovery Time Objective (RTO)!

Below are five points that give you reasons to care:

[1] Achieving the best possible outcome if you get attacked by malware or ransomware.

• A cyber-focused, recovery-first methodology is a proven approach to making the best of a bad
situation. You know your organization will get hit with an attack at some point, if not already. You
can recover, if you take an outcome-centric viewpoint that guides your next move.

[2] Backups are target attack points.

• If cybercriminals compromise your backup system, they will disable them before they corrupt your
data on primary storage. This is the reason you have to be proactive and do it on an ongoing
basis. Conventional backup systems are optimized for backup, not for restore. The size and
amount of data that needs to be recovered is not a great situation for traditional restore
methodologies. They are slow and cumbersome. You have to restore data back to every individual
server, which is time-consuming and complex. Next-generation data protection solves these
challenges.

[3] When you think about recovery first, protecting the data becomes easier.

• Being proactive to optimize for restoration of data makes it simpler on the backend. You won’t be
caught flat-footed. It’s a must-have knowing that your company has the appropriate amount of
automation to safeguard your data infrastructure. With automated cyber protection and cyber
detection on primary storage, you ─ and the CIO, CTO, CEO, and CFO ─ will sleep better at
night.

[4] Get your data back in the snap of your fingers.

• Recovery of data has to be fast. Indeed, it needs to be ultra-fast. If it’s slow (i.e. days to recover
data), then it’s not working at the speed of enterprise business. It’s not working at the speed of
compute. With the right cyber storage resilient capability built into your storage infrastructure, you
can get your data back within seconds.

[5] You have gained leverage back from the attackers.

• Do not underestimate your ability to gain an advantage on cyber criminals. Cyber resilient storage
is the first place to look for your tool to gain leverage.

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