Page 86 - Cyber Defense eMagazine RSAC Special Edition 2025
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Next-Generation Data Protection: What Is it?
Why Should Enterprise Tech Buyers Care?
By Eric Herzog, CMO of Infinidat
When a cyberattack happens, such as a ransomware or malware attack, the CEO and the entire senior
leadership team of an enterprise anywhere in the world want to know how fast the business can recover.
It is a critical issue for all enterprises.
In the U.S. and Europe, if an organization has been hit by a cyberattack, it is required to file legal
documentation, which means companies have to reveal the impact of the cyberattack. Recently, in the
U.S., a large enterprise noted in their public filing that a cyberattack cost them $2.9 billion ─ a huge and
unplanned expense.
This reality has put data protection in a bigger spotlight. Because companies continue to pay the ransom
for data that has been taken “hostage” or pay for the damages caused by a largescale cyberattack, it’s
clear that the conventional approach to data protection is not effective at combating cyber threats. They
need to be augmented by something else that complements it with newer, more effective capabilities.
This is where next-generation data protection comes in.
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