Page 193 - Cyber Defense eMagazine September 2025

Data Breaches Are the New Normal – Complacency Is the

Real Crisis

By Rob Vann, Chief Solutions Officer at Cyberfort

When a company like Qantas an airline synonymous with safety suffers a high-profile data breach, the
message is loud and clear: no brand is untouchable, and no data is sacred. But here’s the real problem:
we’re still treating breaches as anomalies. They're not. Breaches are now a guarantee, and the only
variable left is how well or how catastrophically you respond.

The Qantas breach wasn’t just a failure of security; it was a failure of imagination, of preparation and
resilience. If businesses don’t wake up now, they won’t just lose customer trust they’ll lose relevance.
This is your blueprint for what to do when, not if, your defences fail and how to ensure your organisation
doesn’t become the next cautionary headline.

Step one: Panic smart – not fast

When the breach hits, most companies do the same thing: go silent, scramble internally, and throw
together a press statement that says, “We take your privacy seriously.”

Stop. That’s PR autopilot and attackers are counting on it.

Cyber Defense eMagazine – September 2025 Edition 193
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