Page 23 - Cyber Defense eMagazine - November 2017

execute before the blocker is activated, among other reasons. As adblock adoption
increases, so does the implementation of anti-ad blocking technology which, as
predicted, drives the exploitation of both tools. Provided by third-party vendors, anti-ad
blocking technology operates outside the purview of media publisher IT/Security
infrastructure and can surreptitiously be hijacked via code obfuscation. The only
effective way to tackle web-delivered malware is to incorporate web-based attack data
into enterprise filtering, firewall or antivirus defenses.

Cutting the line on Malvertising

Each new malvertising campaign erodes consumer trust, both in the website operator
and the internet at large.

Complementing anti-virus and other filtering tools, enterprises need an additional layer
of protection that leverages real-time threat intelligence regarding active and stealthy
threats propagating in the digital ecosystem. This web-based attack data exposes real
malware events that can be proactively arrested before penetrating the enterprise
network and endpoints.

Malvertising is a chameleon that can change domains, delivery channels, and payloads
by blending in with the background. Rather than allowing malvertising instances to
successfully penetrate the enterprise network, organizations must employ defenses that
investigate all code operating within their domain so threats can be identified and barbs
removed before anyone gets hooked.

About the Author:

Chris Olson co-founded The Media Trust with a goal to
transform the internet experience by creating better digital
ecosystems to govern assets, connect partners and
enable Digital Risk Management. Chris has more than 15
years of experience leading high tech and ad technology
start-ups and managing international software
development, product and sales teams. Prior to The Media
Trust, Chris created an Internet-based transaction system
to research, buy and sell media for TV, radio, cable, and
online channels. He started his career managing equity
and fixed income electronic trading desks for Salomon Brothers, Citibank and
Commerzbank AG.

23 Cyber Defense eMagazine – November 2017 Edition
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