Page 72 - Cyber Defense eMagazine June 2020 Edition

Newsjacking COVID-19 and Other Common Cybersecurity

PR Mistakes

By Evan Goldberg, SVP and Cybersecurity Practice Group Director, ARPR

If you were to reflect back to the beginning of the previous decade, you’d be hard pressed to remember
more than a handful of cybersecurity stories per month outside of the industry trades. Aside from Stuxnet,
there were relatively few cyber incidents that media deemed significant enough to warrant mainstream
attention. And to be frank, the media’s interest in Stuxnet was probably less about cybersecurity and
more about the national security implications of the U.S. and Israel conducting an intelligence operation
within Iran’s borders.

Fast forward to 2020 and there is absolutely no shortage of cybersecurity hacks, breaches, threats and
vulnerability discoveries in the mainstream news on a daily basis. The evolution of press coverage has
directly coincided with the rather dramatic increase in cyberattacks of consequence to the critical mass.
From a cybersecurity perspective, it’s certainly an interesting time to be alive.

Cyber Defense eMagazine –June 2020 Edition 72
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