Page 141 - Cyber Defense eMagazine January 2024

New Year, New Consumer Demands in Cybersecurity:

Navigating the Landscape of Consumer Expectations and

App Developer Responsibility in Mobile App Security

By Alan Bavosa, VP of Security Products, Appdome

The significant growth and mass adoption of mobile applications has completely transformed the way
users engage with brands today. From managing finances to indulging in leisurely pursuits, mobile apps
have become an integral and expected part of our daily lives.

In fact, consumers globally are not merely embracing mobile apps; they are fully migrating to the mobile
app channel for personal and professional objectives, creating a digital-only marketplace for brands.
According to a survey conducted by Appdome spanning 25,000 consumers across 12 countries, nearly
52% of global consumers today prefer engaging with mobile applications over web channels.

With over half of the global population choosing mobile apps, there is now an increased and inherent risk
of cybersecurity issues. 41.8% of the survey respondents reported experiencing or knowing someone
close to them who had fallen victim to a cyber-attack. This alarming statistic highlights the sophisticated
and deep-seated fears individuals harbor regarding cyber threats, data theft, and fraud in the mobile app
landscape, underscoring the need for robust security measures that has never been more pronounced.

Cyber Defense eMagazine – January 2024 Edition 141
Copyright © 2024, Cyber Defense Magazine. All rights reserved worldwide.