Page 166 - Cyber Defense eMagazine RSAC Special Edition 2025

Five Crucial Insights to Combat Today’s

Deepfake Phenomenon

By Dominic Forrest, Chief Technology Officer, iProov

In today's rapidly evolving cybersecurity landscape, distinguishing fact from fiction has become
increasingly challenging due to the rising threat of deepfakes. These sophisticated AI-generated
impersonations have emerged as a formidable danger, catching even the most vigilant organizations off
guard. The recent $25 million deepfake scam against global engineering firm Arup serves as a stark
reminder of the financial and reputational risks posed by deepfake technology.

Deepfakes present a significant problem in our increasingly interconnected digital world, where the ability
to trust the identity of individuals within digital ecosystems is paramount. In fact, a recent study of global
technology leaders by iProov showed deepfakes rank equal with phishing/social engineering attacks as
the third most prevalent security concern, after password breaches and ransomware.

This article explores five crucial insights into the deepfake phenomenon, shedding light on why many
organizations underestimate the risk, the effectiveness of biometric defenses, the necessity of multi-

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