Page 158 - Cyber Defense eMagazine RSAC Special Edition 2025

DeepSeek’s AI Revolution: Cost Efficiency

Meets Security Concerns

By Alix Melchy, VP of AI at Jumio

Artificial intelligence continues to reshape industries, and DeepSeek has emerged as a major player in
the AI race. The model’s rapid rise to fame — becoming the most-downloaded free app on the U.S. iOS
App Store and surpassing competitors like ChatGPT — is a testament to its appeal. By achieving
advanced AI capabilities at a fraction of the cost of its competitors, DeepSeek has captured the interest
of enterprises and startups alike.

However, DeepSeek’s success has also sparked concerns. U.S. lawmakers have raised national security
and data privacy issues, leading to the introduction of the No DeepSeek on Government Devices Act to
ban the app from federal devices. The controversy surrounding DeepSeek highlights a growing tension:
how can enterprises take advantage of cost-efficient AI while ensuring data security and compliance with
evolving global regulations?

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