In 2025, Chief Information Security Officers (CISOs) are facing a challenge that extends far beyond traditional network defenses. The battleground has shifted, and the enemy is no longer confined to email phishing or internal network vulnerabilities.
Welcome to the new frontier of digital risk protection – where your brand can be attacked from anywhere, at any time, with unprecedented sophistication.
The AI-Powered Threat Landscape
In a candid conversation with Yoav Keren, CEO of BrandShield, the future of cybersecurity comes into sharp focus.
“We’re on the verge of scams really blasting, especially because of what’s happening with AI,” Keren explains, his voice a mix of urgency and expertise that comes from years of battling digital threats.
Keren isn’t speaking in hypotheticals. As the leader of a company at the forefront of digital risk protection, he’s witnessed firsthand how artificial intelligence has transformed the cybersecurity battlefield.
“AI tools are now available for scammers much more easily,” he notes. “They can create websites that look very similar to the original brand, with content that is polished and nearly indistinguishable from legitimate communications.”
The COVID-19 pandemic accelerated this trend, pushing more interactions online and providing fertile ground for cybercriminals. But the real game-changer has been artificial intelligence, which has democratized sophisticated attack methods in ways previously unimaginable.
BrandShield – Visualization of Firewall versus BrandShield protections
A Holistic Approach to Digital Protection
“This is becoming a multi-stakeholder issue,” Keren emphasizes.
No longer can organizations compartmentalize digital threats. What was once primarily a concern for IT or legal departments has become a comprehensive challenge requiring a unified approach.
“We’re democratizing protection, just like AI democratized tools for scammers,” Keren explains of BrandShield’s innovative approach.
The solution provides ongoing digital threat monitoring, AI-powered clustering of threats, and one-click remediation that is fully automated on the back end.
The New Threat Vectors
Modern digital threats extend far beyond traditional cybersecurity concerns:
- Social Media Impersonation
- Phishing Websites
- Fake Advertising
- Counterfeit Product Sales
- Executive Impersonation
- Deep Fake Communications
The Stakes Are Higher Than Ever
Keren is direct about the potential damage: “If a customer falls for a scam using your brand, they’ll get angry, call your customer service, and potentially abandon your brand forever.” Each successful scam represents potential revenue loss, damaged customer trust, and increased operational complexity.
BrandShield’s approach combines cutting-edge AI with critical human oversight.
“We use AI for detection and prioritization,” Keren explains, “allowing quick decisions with automated backend processes for takedown and remediation.”
The Deterrence Effect Perhaps most compelling is Keren’s insight into the economics of cybercrime.
“When you keep the threat monitoring program going for a long time, the number of scams drops significantly,” he notes. “These scammers are business people – if you make attacks not worthwhile, they’ll go somewhere else.”
Who Needs Protection?
Contrary to previous assumptions, digital risk protection isn’t just for large enterprises.
“This is a problem that is hitting companies of every size,” Keren emphasizes.
From small businesses to high-profile individuals, no one is immune to sophisticated digital threats.
One of BrandShield’s key advantages is its minimal integration requirements. “You can be up and running in a day,” Keren says. “It’s basically a full managed service that’s done almost instantly.”
Call to Action
Keren’s message to CISOs is clear: “You cannot not play the game. If you don’t play, you’re losing revenue and reputation.” Immediate steps to consider:
- Conduct a comprehensive digital risk assessment
- Evaluate AI-powered protection platforms
- Develop a multi-stakeholder threat response strategy
- Implement continuous monitoring solutions
- Train your team on emerging digital threats
The Final Word
As our conversation concludes, Yoav Keren leaves no room for doubt. “Cybersecurity is evolving,” he says.
“The question isn’t if you’ll be targeted, but when – and how prepared you’ll be when it happens.”
Are you ready to redefine your digital defense strategy? The future of cybersecurity is here at BrandShield, and it’s more intelligent, more proactive, and more critical than ever before.
About the Author
Pete Green is the CISO / CTO of Anvil Works, a ProCloud SaaS company. With over 25 years of experience in information technology and cybersecurity, Pete is a seasoned and accomplished security practitioner.
Throughout his career, he has held a wide range of technical and leadership roles, including LAN/WLAN Engineer, Threat Analyst, Security Project Manager, Security Architect, Cloud Security Architect, Principal Security Consultant, Director of IT, CTO, CEO, Virtual CISO, and CISO.
Pete has supported clients across numerous industries, including federal, state, and local government, as well as financial services, healthcare, food services, manufacturing, technology, transportation, and hospitality.
He holds a Master of Computer Information Systems in Information Security from Boston University, which is recognized as a National Center of Academic Excellence in Information Assurance / Cyber Defense (CAE IA/CD) by the NSA and DHS. He also holds a Master of Business Administration in Informatics.
